United Airlines retires iconic Tulip logo after decades of use

United Airlines has officially retired its iconic 'Tulip' logo, which had been in use since 1974. The logo was replaced following the airline's merger with Continental Airlines in 2010, which introduced Continental's globe design as the new brand identity. The 'Tulip' logo was known for its distinctive overlapping U-shapes and vibrant colors. It represented United for decades, becoming a recognizable symbol in the airline industry. The change marks a significant shift in United's branding strategy. This rebranding aligns with a broader trend among airlines to update their logos and liveries. Other airlines, like American Airlines and Emirates, have also recently revamped their visual identities to reflect modern aesthetics and customer experiences.