United Breweries invests in premium beer despite tax hikes

United Breweries is expanding its production of premium beers like Kingfisher Ultra, despite rising taxes in key states such as Telangana and Karnataka, which may reduce demand. The company aims to capitalize on an early summer to boost sales. The company faced production disruptions last year due to elections but is now prepared for increased demand. However, tax hikes have led to a slowdown in consumption, with some states raising beer prices significantly. United Breweries is also exploring new brewery projects in Uttar Pradesh and other states to meet growing demand. The company reported a revenue increase, but challenges remain due to high taxes and changing consumer preferences.