Unrivaled promotes WNBA players' personal brands and salaries

Napheesa Collier, co-founder of the WNBA player-led league Unrivaled, discussed the league's focus on promoting players' personal brands. The inaugural season exceeded financial goals, allowing for higher player salaries and increased cultural relevance. Collier highlighted the importance of recovery and training, noting a partnership with Icy Hot that provided bonuses to the training staff. She emphasized the value of their work in supporting player performance. As March Madness approaches, Collier expressed excitement about watching standout players like Paige Bueckers and JuJu Watkins. She acknowledged the unpredictability of player success transitioning from college to the WNBA.