Urban retailers see 52% drop in essential goods sales

Retailers in urban areas report a 52% drop in sales of essential goods due to the rise of quick commerce, according to a PwC report. Sales of food, personal care, and household cleaning items have been particularly affected. In contrast, retailers in tier 2 and tier 3 cities remain largely unaffected by quick commerce. Challenges such as high delivery costs and inefficient inventory management limit the impact of q-commerce in these regions. Despite the growth of quick commerce, brick-and-mortar stores continue to thrive in non-metro areas. The Indian retail market is projected to grow significantly, with consumers favoring a mix of online and offline shopping options.