U.S. brands face reputational risks amid economic uncertainties

A recent report highlights concerns about the U.S. economy and the impact of current policies on American brands. Analysts note that while there is support for rebuilding the middle class and increasing domestic manufacturing, the implementation of these policies may disrupt markets and lead to unintended consequences. The steel industry is a focal point, with tariffs expected to boost domestic production. However, experts warn that the U.S. will still need to import steel until new mills are built, which could take several years. This situation raises questions about the effectiveness of tariffs in achieving long-term goals. Additionally, there are worries about the global perception of American brands. Countries like Canada and Portugal are reconsidering purchases of U.S. military equipment, which could signal a shift in trust and demand for American products. The overall sentiment among consumers is declining, particularly among independents, indicating potential challenges ahead for the economy.