Vicky Kaushal is Tata Motors' new brand ambassador

Tata Motors has announced that Bollywood actor Vicky Kaushal will be the face of its Passenger and Electric Vehicle range. The company revealed this news today and highlighted that Vicky's image aligns well with their brand values. His role will involve participating in various marketing initiatives. The first campaign will promote the all-new Tata Curvv, which will launch during this year's IPL season. Tata Motors shared this information in an official release. To generate excitement, Tata Motors posted a promotional video on Instagram featuring Kaushal. In the video, he highlights the Curvv’s unique features, including its design and spaciousness. The post encourages viewers to “#TakeTheCURVV” and embrace a new era for Tata Motors. The video quickly gained popularity online, receiving thousands of views and comments from fans. They expressed enthusiasm for both Vicky Kaushal and the new vehicle.