Viewers criticize new ITV game show for inadequacy

Viewers quickly shared their opinions on ITV's new gameshow, 99 to Beat, just minutes after it started on March 22. Hosted by soap stars Adam and Ryan Thomas, the show features 100 contestants who compete in various challenges for a chance to win £25,000. Players are eliminated after each game until only one remains. Despite the show's popularity in other countries, UK audiences were less impressed. Many viewers compared 99 to Beat unfavourably to Netflix's Squid Games. Comments on social media expressed disappointment, with one user calling it "a fluffy Squid Games for Saturday night TV." Others referred to it as a "cheap version" of the hit series. However, not everyone disliked the show. Some viewers enjoyed the hosting skills of Adam and Ryan Thomas. One fan praised them, saying, "Adam and Ryan Thomas are just hilarious and beautiful." Another supporter noted that the show was fun and different. Adam and Ryan Thomas shared their excitement about 99 to Beat, describing it as "new, fresh, and fun." They highlighted its family-friendly nature, stating, "It really is the ultimate family show, and we couldn't be more excited to host it together."