Vive Latino festival attracts 80,000 attendees on March 16

billboard.com

The Vive Latino festival concluded its 25th anniversary on March 16, attracting 80,000 attendees on its second day. Performers included Zoé, Mon Laferte, and Keane, showcasing a mix of rock, pop, and regional Mexican music. Zoé returned after a five-year break, performing hits like “Memo Rex” and “Labios Rotos.” Mon Laferte captivated fans with her powerful vocals, while the new supergroup ASTROPICAL made its debut, blending electronic cumbia and reggae. Kany García faced a power outage during her set but continued performing acoustically, engaging the audience. The festival set a record with a total of 160,000 attendees over the weekend, with concerts streamed for free via Amazon Music.


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