Volvo to end station wagons in U.S. market

Volvo is reportedly planning to discontinue its remaining station wagons in the U.S. market, signaling the potential end of an important model for the brand. This change comes as consumer preferences shift away from wagons toward SUVs. The decision follows a disappointing sales trend for Volvo's wagon models. In February 2025, the company sold fewer than 3,000 wagons worldwide, while its popular XC60 SUV sold over 17,000 units. The decline in wagon sales has been steep, with the V60 Cross Country down 37.5% and the V90 Cross Country down 52% compared to the previous year. Volvo CEO Jim Roman hinted at this change in an interview, stressing the high costs of maintaining a variety of models. He suggested that it may be more sensible to focus on SUVs like the XC60 instead of introducing new wagon models. For many fans, this move marks a sad moment. One Volvo mechanic expressed disappointment on social media, noting that he rarely sees wagons come into his shop anymore. The struggles of Volvo reflect broader challenges in the automotive industry. Other manufacturers are also facing declining sales and increased pressure due to changing consumer habits. Some, like Nissan, are reportedly in very precarious financial situations, which could affect their future viability.