Volvo's family-focused ad gains praise as Jaguar faces backlash over rebranding

Volvo's new advertisement promoting family values has received positive feedback online, contrasting sharply with the backlash faced by Jaguar over its recent rebranding campaign. The Volvo ad, lasting nearly four minutes, highlights safety and family-friendly features of the EX90 model. In contrast, Jaguar's rebranding included a minimalist logo and a marketing ad featuring diverse models but no cars, leading to confusion among viewers. Critics, including Elon Musk, questioned the effectiveness of Jaguar's approach, which has garnered mostly negative reactions. Jaguar's ad has been viewed nearly 160 million times, but many users expressed disappointment. The rebranding is part of Jaguar's strategy to transition to an all-electric vehicle lineup by 2025.