Volvo's new ad praised for emotional impact as Jaguar faces backlash

Volvo has released a new 3-minute and 46-second ad on Instagram, praised for its emotional storytelling and high production quality. The ad, shot by acclaimed cinematographer Hoyte van Hoytema, highlights the safety features of the new electric EX90. This release contrasts sharply with Jaguar's recent 30-second ad, which has been criticized for damaging the brand's legacy. Jaguar's Managing Director is currently addressing backlash from the ad, which many viewers found unappealing. The Volvo ad has garnered significant attention, receiving nearly 12 million views in one day. Viewers have expressed strong emotional reactions, with many stating it resonates more authentically than Jaguar's recent marketing efforts.