Walmart CEO highlights digital twin technology for store planning at NRF conference

thesun.co.uk January 16, 2025, 05:01 PM UTC

Walmart CEO John Furner announced the use of a "digital twin" technology to plan store layouts at the National Retail Federation conference. This technology has been implemented in over 1,700 locations, allowing staff to simulate different layouts before making changes. Furner explained that the digital twin creates a virtual model of a store, helping to optimize customer shopping experiences and improve sales. Walmart is also introducing digital shelf labels for instant price updates across many stores. The retail sector is undergoing significant changes, with major brands adopting new technologies. Furner noted that the industry performed better than expected during the recent holiday sales period.


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