Walmart completes $2.3 billion acquisition of Vizio to boost advertising business
variety.com — December 3, 2024, 05:01 PM UTC
Walmart has completed its $2.3 billion acquisition of TV maker Vizio, announced in February 2024. The deal allows Walmart to enhance its advertising business through Vizio's platform, which has over 19 million active accounts. Vizio will continue to operate separately, with CEO William Wang reporting to Walmart's Seth Dallaire. Vizio's advertising segment is now a key part of Walmart Connect, which focuses on digital and in-store advertising. Vizio's stock will no longer be traded on the NYSE, effective Tuesday. Walmart expects the acquisition to slightly impact its earnings per share in the upcoming fiscal years due to related costs.