Walmart's Birkin bag replica sparks concerns for luxury brands as it goes viral

Walmart has launched a replica of the iconic Hermès Birkin Bag, priced between $78 and $100. The affordable alternative has quickly sold out online, contrasting sharply with the original's price, which starts at around $10,000. Fashion experts warn that such dupes could threaten luxury brands by diluting their exclusivity and craftsmanship. They argue that while these replicas make luxury styles accessible, they may undermine the value of authentic high-end products. Legal experts note that Walmart's replica may face legal challenges due to trademark protections on the Birkin's design. The bag has gained significant attention on social media, with influencers discussing its appeal and affordability.