Walmart's $80 Wirkin bag goes viral as celebrities weigh in on luxury knockoff trend

variety.com January 2, 2025, 07:01 PM UTC

Walmart has started selling an $80 knockoff of the luxury Birkin bag, called the "Wirkin," which quickly sold out online. This move contrasts with the limited availability of genuine Birkins, often priced over $30,000. Celebrities and social media users have reacted to the viral product, with some criticizing the original Birkin as unattractive. "Real Housewives" star Bethenny Frankel defended the knockoff, suggesting it allows more people to access a similar style without pretense. The popularity of the Wirkin highlights a shift in consumer attitudes towards luxury items, as more shoppers seek affordable alternatives. Walmart's strategy may attract a broader audience looking for fashionable yet budget-friendly options.


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