Walmart's Flipkart launches 20 minutes delivery plan to compete in India's quick commerce market

Walmart's Flipkart is expanding its quick delivery services with a new "20 minutes plan" to compete against rivals like Blinkit, Swiggy, and Zepto. This follows the launch of Flipkart Minutes in Bengaluru, which offers deliveries in 8-16 minutes. PhonePe has also entered the market with its Pincode app, providing a 10-20 minute delivery service in major Indian cities. Pincode connects local kirana stores directly to consumers, aiming to reduce costs compared to traditional quick commerce models. The quick commerce sector is becoming increasingly competitive, with Zepto raising over $1.3 billion in 2024 and other players like Swiggy and Zomato investing heavily. The market is projected to reach around $7 billion by 2024, with Amazon planning to launch its own quick delivery service.