Western Australian farmers adapt to changing alcohol trends

**Shifting Alcohol Trends Affect Farmers in Australia** Recent changes in drinking preferences are impacting what Australian farmers grow. Many consumers are moving away from heavy beers and full-strength wines. This trend is prompting farmers and winemakers to adjust their crops accordingly. In the Swan Valley, Laura Pearse from Upper Reach Winery is adapting her winery's offerings. She has replaced some Petit Verdot vines with Grenache grapes, which are used for lighter red wines. Ms. Pearse noted that the growing interest in lighter reds reflects changing consumer tastes. The data backs this up. The harvest of semillon grapes in Western Australia fell by 12% from 2023 to 2024, while chardonnay saw a rise. The popularity of Shiraz also declined, with a 20% drop in production. In contrast, Grenache production rose by 25% in the same period. Winemaker Yuri Berns from Sittella Wines pointed out that younger consumers are looking for wines with fewer additives. This shift has led him to use traditional winemaking methods that avoid preservatives. **Changes in Beer Consumption** The beer market is also experiencing a significant shift. Young drinkers under 40 are choosing fewer traditional beers and spirits. Instead, they are favoring drinks like seltzers and pre-mixed options. This change in taste is affecting the barley industry, which is crucial for beer production. Vitor Pistoia, a grain analyst, mentioned that global barley stocks are at a low. However, prices have yet to reflect this shortage. Despite the drop in beer demand, the overall market for animal feed grain remains strong, benefiting farmers. John Preston from the Brewers Association stated that beer sales have dropped since their peak in the 1970s. He noted that people are now more inclined to choose mid or low-alcohol beers. Craft beer has seen growth, showing that some consumers are willing to pay more for their choices. In summary, as drinking habits evolve, producers from wine to grains are adapting to meet new consumer preferences. The focus is shifting towards healthier options and different types of alcohol.