Wicked and Gladiator II aim for box office success with Glicked double feature

This weekend, the films "Wicked" and "Gladiator II" will be released simultaneously, aiming to replicate the success of last year's "Barbenheimer." The combined marketing effort has led to the playful term "Glicked" to describe the double feature. Both films are highly anticipated, with "Wicked" expected to earn around $100 million and "Gladiator II" projected at $65 million. The combined debut could reach $165 million, reflecting a strong interest from audiences. Theaters are promoting the films with themed events and merchandise. While the films differ in style and tone, the focus is on collaboration rather than competition, as the industry seeks to attract more moviegoers during the holiday season.