Willy Chavarria and Kendrick Lamar launch Super Bowl-themed clothing collection for wildfire relief
wwd.com — January 28, 2025, 07:01 PM UTC
Willy Chavarria has teamed up with Kendrick Lamar to launch a Super Bowl-themed clothing collection. The line includes tees, hoodies, and jackets, with sales starting Wednesday at noon EST. Proceeds will support wildfire relief efforts in Los Angeles. This collaboration follows their previous work together in 2023. The collection reflects their California roots and is produced with pgLang and the NFL. It features limited-edition items, including a bomber jacket priced at $750 and a hoodie for $140. Lamar will perform at the Super Bowl on February 9, joined by SZA and others. It is unclear if he will wear pieces from the collection during his performance.