WPL enhances women’s cricket visibility and talent in India

economictimes.indiatimes.com

The Women's Premier League (WPL) in India has strengthened women's cricket, attracting significant fan engagement and corporate investment. The league has expanded from one venue in its first season to four cities this year, enhancing its visibility and identity. Corporate interest has increased, with substantial payments for broadcast rights and franchises. Fan attendance has grown, with many matches played in front of packed stadiums, indicating a positive response to the league's development. While the Indian women's team has yet to win a World Cup, their recent performances have garnered respect. The WPL aims to support young talent and promote equality in the sport, with ongoing efforts needed for further growth and recognition.


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