X regains $44 billion valuation with advertiser return

economictimes.indiatimes.com

Elon Musk's social media platform, X, has regained its valuation of $44 billion. This comes after a significant drop in value since Musk purchased Twitter in 2022 for the same amount. A new report shows that major advertisers like Apple and Amazon are returning, helping to boost revenue. The recovery is attributed to several factors. One major factor is the return of top advertisers, which has partly restored revenue after earlier declines. Additionally, Musk has been reorganizing the company's finances. It was reported that X may raise up to $2 billion to pay off some of its debts, attracting new investment from supporters. Another key aspect of X's revival involves technology. The company has invested in artificial intelligence through xAI, which Musk is encouraging investors to support. X is also planning to launch X Money, a digital wallet and peer-to-peer payment system, which aims to transform X into an "everything app." Visa Inc. is set to be the first partner for this new service.


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