XM ranks last in BMW's global sales

BMW's global sales decreased by 2.3% in 2024, totaling 2,200,217 vehicles. Despite this decline, BMW maintained its position as the top luxury carmaker, outperforming rivals Mercedes and Audi, which saw larger drops in sales. The XM plug-in hybrid SUV saw a 15.8% increase in sales, reaching 7,813 units. However, it still ranked last among BMW models, trailing behind the Z4 roadster, which sold 10,482 units despite a 4.3% decline. The XM's sales growth is attributed to its first full year on the market. In the U.S., it accounted for 25.27% of global sales, with the entry-level model priced at $161,425.