Yahoo enhances services and focuses on AI integration

Yahoo is celebrating its 30th anniversary, and CEO Jim Lanzone is focused on revitalizing the company. He took over in September 2021 after Apollo Global Management bought Yahoo from Verizon. Lanzone is known for improving struggling businesses and sees potential in Yahoo, despite its long history of mistakes. Under Lanzone, Yahoo is not dwelling on past failures. Instead, he is working on improving the company’s offerings. He has eliminated unprofitable divisions and made strategic acquisitions, like a sports betting app, to enhance Yahoo Sports. Lanzone claims that Yahoo is seeing the fastest growth of any Apollo acquisition, although exact financial details remain private. Yahoo remains popular, ranking highly in news, finance, and sports. Millions of people in the U.S. still use Yahoo each month. With the rise of AI technologies, Lanzone plans to leverage existing machine-learning capabilities rather than build new ones from scratch. He has made significant moves in this area, including acquiring Artifact, an AI news aggregator, which is now central to Yahoo’s revamped homepage. Lanzone believes Yahoo can seize new opportunities in AI without sacrificing its identity. He aims to automate processes to improve efficiency as the tech landscape evolves. This approach marks a new chapter for Yahoo, shifting the focus from past failures to future growth and innovation.