YETI launches new ultramarine violet cooler for Spring

YETI has launched a new color for their popular Hopper M20 Backpack Soft Cooler. The new ultramarine violet shade is part of their Spring 2025 collection. This cooler costs $325 and can hold up to 36 cans or 22 pounds of ice. It is designed for outdoor activities like picnics and beach trips. Customers have given the Hopper M20 five-star reviews for its functionality and style. One satisfied buyer shared their experience from an all-day event and a beach camping trip, noting that the cooler kept food and drinks cold, even in full sun. With fans eager for the new color, it's expected to sell out quickly. YETI is known for quality outdoor gear, and this new release has added excitement among shoppers. In addition to the cooler, YETI has also introduced a new Camino 35 CarryAll Tote Bag priced at $150. This tote, perfect for outdoor adventures, features dividers to organize YETI water bottles. It comes in seasonal colors like sandstone pink and firefly yellow, which are also expected to be popular. Shoppers interested in YETI products may want to check their website soon, as these new items are likely to go fast.