Yeti launches Ultramarine Violet Collection inspired by Australia

Yeti has launched its new Ultramarine Violet Collection, inspired by the vibrant coral reefs of Australia. This collection includes popular items like the Rambler 42 oz Straw Mug and the Camino 35 Carryall Tote Bag. To purchase from this collection, shoppers must become Yeti members, which requires only a valid email address. The Ultramarine Violet is part of a broader release, which also includes new colors Firefly Yellow and Big Sky Blue. These new colors are aimed at summer shoppers looking for bold options. The collection features various products, with prices ranging from $35 to $150.