Young South Koreans embrace slow-aging diet for health

In South Korea, a new diet trend called the "slow-aging diet" is becoming popular among young people. This diet focuses on avoiding white rice, processed foods, and strongly flavored sauces. One advocate of this diet is Ms. Ha Sang-hee, a woman in her 30s, who shares her meals on social media. She believes that this diet has improved her stamina and mental well-being. Ms. Ha is part of a growing group on social media where about 58,000 people share their experiences with the slow-aging diet. Many of these members are in their 20s and 30s. The slow-aging movement encourages healthy living to extend lifespans and reduce stress. Dietary choices emphasize avoiding unhealthy ingredients that can negatively impact health. The trend has gained traction recently, evolving from a social media fad into a broader lifestyle change. Previously, young South Koreans enjoyed bold flavors, but the focus has shifted due to the influence of Dr. Jung Hee-won, a professor of geriatric medicine. He promotes healthy eating online and has created viral recipes, earning the nickname “Professor Slow-Aging.” Food companies are responding to the trend as well. Major brands like 7-Eleven and CJ CheilJedang are launching products inspired by Dr. Jung’s recipes, which are healthier options featuring more vegetables and whole grains. These products are popular among millennials and Generation Z customers. Younger generations are particularly drawn to this trend, taking a greater interest in health compared to previous years. Surveys show that health-conscious efforts among young adults have increased significantly since 2016. The rise in health awareness has been linked to the Covid-19 pandemic and a spike in obesity and diabetes rates among younger people. Experts believe that the slow-aging diet reflects a change in consumer behavior in South Korea. As incomes rise, people are looking for more than just enjoyment in food. They are investing in their health and self-care. The influence of social media has helped spread this trend among the youth, promoting a message of self-love and well-being.