YouTube promotes Shorts for effective brand promotion strategies

YouTube is promoting its Shorts feature, which has become the fastest-growing content type on the platform. Daily views for Shorts have reportedly increased to nearly 90 billion, up 25% from last year. A new report highlights the effectiveness of Shorts for brand promotion, noting that 2 billion users watch Shorts monthly. The report emphasizes the importance of collaborating with established creators to enhance engagement with audiences. YouTube suggests that brands can leverage its BrandConnect tool to find suitable creators for partnerships. The report provides insights and tips for brands looking to utilize Shorts effectively in their marketing strategies.