Zardozi embroidery blends tradition with modern fashion

Zardozi is a beautiful hand embroidery technique that uses gold and silver threads. It is popular in bridal fashion, symbolizing elegance and royalty. The name comes from the Persian words “zar,” meaning gold, and “dozi,” meaning embroidery. Designers highlight zardozi as a key element in wedding attire. JJ Valaya, a known designer, emphasizes its significance, stating that it reflects Asia’s rich heritage outside of just India. Zardozi has been used to adorn everything from clothing to furniture, showcasing its luxurious nature. Traditionally, zardozi used only real gold and silver threads, along with precious gems. Over time, other materials like dabka and kasav have also been used in this embroidery. Common motifs in zardozi designs include flowers, leaves, and paisleys, with the peacock currently being very popular. Rimple Narulah speaks about the modern uses of zardozi in fashion. She notes that mixing different styles creates unique textures in bridal outfits. Artisans from regions like Lucknow and Hyderabad bring their own influences to the craft. This blend of traditional and contemporary design keeps zardozi relevant today. Valaya mentions that modern designs reinterpret zardozi to offer fresh looks while respecting its heritage. It's not just limited to clothing; zardozi is also used in home decorations and shoes. Designers create intricate patterns, merging traditional embroidery with current fashion trends, reflecting a rich cultural history.